Preferred Mutual Partners with Gilligan's to Bring You the Scoop
This process encouraged us to stretch our talents and minds, and we had a blast doing it! And, of course, who doesn't love ice cream?
Preferred Mutual Insurance Company (Preferred Mutual) partnered with locally owned ice cream restaurant, Gilligan's of Sherburne, New York, on the creation of a new, premium ice cream flavor!
In an opportunity of a lifetime, Gilligan's owner, Andy Lagoe relinquished creative control of the restaurant's newest flavor to employees of Preferred Mutual.
"Gilligan's Ice Cream, New York's most innovative ice cream company was thrilled to partner with Preferred Mutual to create a new, unique ice cream flavor. The employees of Preferred Mutual were very creative and picking one winner was a very hard decision," Andy said. "Joining forces with companies like Preferred Mutual allows Gilligan's Ice Cream to grow our brand recognition as well as provide their employees a fun way to become more invested in where they work."
In a company-wide contest that began with over 50 entries submitted by Preferred Mutual personnel, flavor combinations dwindled through two rounds of voting and one round of taste testing. In conjunction with Gilligan's who executed the flavors as the Preferred Mutual employees imagined them, the flavors ranged from fun and fruity, to the strange; like wasabi, goat cheese, to even spicy lineups, showcasing diversity and creativity - two crucial factors Preferred Mutual relies on to remain successful both in business and in the workplace.
"We're so thankful that we had the opportunity to partner with Gilligan's on this project," Beth DeMarco, Manager of Corporate Communications, commented. "Given our industry, we really welcomed the chance to be innovative in a way that was entirely new to us. This process encouraged us to stretch our talents and minds, and we had a blast doing it! And, of course, who doesn't love ice cream?"
After much deliberation, Preferred Mutual and their taste buds decided on... Living Berry Assured - A delicious vanilla ice cream base, with black raspberry and strawberry swirls and fresh chocolate shavings! The new flavor has officially launched and is available at Gilligan's Ice Cream for a limited time!
About Preferred Mutual
Preferred Mutual Insurance Company provides property and casualty insurance coverage to more than 232,000 individual and business customers through a network of more than 500 independent agents throughout New York, New Jersey, Massachusetts and New Hampshire. In business since 1896, Preferred Mutual is rated "A" by A.M. Best Company and is headquartered in New Berlin, New York. Learn more at www.preferredmutual.com
About Gilligan's Ice Cream, Sherburne, New York
Gilligan's Ice Cream, a business with over 20 years of experience in the creation and distribution of homemade hard ice creams, is also available in various locations across New York State. As of 2018, Gilligan's has initiated the ability to order directly online from anywhere within the continental United States. Learn more at https://www.gilliganssherburne.com/